Join our Director of Analytics and fearless analysts for our next webinar on Thursday, March 26th at 11:00AM PST for a 30-45 minute presentation on basket analysis.
*Update* - We'll also be spending time reviewing the latest data and market intelligence on COVID-19 to understand how it's impacting the cannabis industry.
Why basket analysis?
The presentation will give retailers, operators and other professionals in the industry insight into consumer purchasing decisions in order to increase basket size and overall revenue. Beyond uncovering the "what", or the actual products that fill baskets today, our team will start to show you how to leverage basket analysis to understand the "who" and "when" behind your customers' purchasing decisions.
More specifically, we will discuss measures like Basket Penetration and the % of baskets that contain a given item. We will also examine product associations to help you understand which products sell best together.
For example, you know that Pre-Rolls are only about 10% of sales, but did you know they are found in 35% of total basket? This is because Pre-Rolls often show up in baskets with other items, like Flower.
Register below and we'll dive in more with you at 11AM on Thursday, March 26th!